Thank you to everyone who participated in the Public Health Transformation Steering Committee meeting this month and thank you to the Colorado Health Foundation and Frontline Public Affairs for their presentations.
- Thursday, June 20, 1 – 4pm
Cost Assessment Office Hours and/or TA webinar
- Thursday, July 18, 1 – 4pm
Transformation Advocacy/Communication Strategy Session (Open to CALPHO Transformation members, Steering Committee members, Public Information Officers, Legislative Liaisons, and other communication colleagues that you feel would be good allies to our work)
- Thursday, August 15, 11:30am – 2pm
Transformation Steering Committee
The cost assessment launched in mid-May. A number of technical assistance opportunities are being provide by Habile. Dates and topics can be found on the CALPHO Transformation website.
Creating an Advocacy Strategy for Transformation
Jennifer Miles from Frontline Public Affairs shared an outline of the emerging advocacy strategy that will continue to be in development over the summer. Included is the initial basic “Why transformation now?” message: Per capita funding for public health has grown only 1% over the last 10 years, while the population has grown 14%. An outreach approach to elected officials was proposed which creates tiers from the already/most likely to be champions/sponsors, to those most likely to be persuaded and key individuals (such as JBC). As a reminder, there are pending and follow up meetings with key departments and staff, including the Governor and Lt. Governor.
Jennifer also discussed the legislative mechanisms available to increase funding to LPHA’s in the state budget. While some of the timelines are shifting sands this year – we will continue to think through the most effective ways to achieve more funding. Jennifer also shared an article from AJPH that details how political parties prioritize health. Access the article HERE.
Communicating to Amplify Health Advocacy
The Colorado Health Foundation talked about the work they are doing in support of better communication for health advocacy. Kyle Legletier shared his journey story about how his approach to health advocacy has evolved since his early career and Jace Woodrum shared the research the Foundation is doing on understanding the why behind public and policy maker perceptions, and shared the following resources.
- “Coloradans’ Perspectives on Health, Quality of Life, and Midterm Elections” by Kaiser Family Foundation and the Colorado Health Foundation
- “Heartwired” by Wonder: Strategies for Good and Goodwin Simon Strategic Research
Shifting the Conversation About Public Health FrameLab by FrameWorks Institute and Community of Practice Meetings
For information about our recent FrameWorks Institute FrameLab in May, visit the Google Drive folder, and register for upcoming TA sessions that will put into practice the framing strategies learned.
- June 19, 12 – 1:15pm Zoom Only
- July 10, 12 – 1:15pm Zoom Only
- July 24, 12 – 1:15pm Zoom Only
- July 31, 12 – 1:15pm Zoom Only
- August 14, 12 – 1:15pm Zoom Only
Steering Committee Communications subgroup
The Steering Committee will be forming a short-term communications sub-group to work on framing transformation. Interested in participating? Contact Tracy for more info and register for the Community of Practice.